Mistakes to Avoid in Website Marketing

The worst thing that can happen to a webmaster is to spend hours producing a beautifully-written article only to find that no one clicked upon the webpage. This is no reflection upon the quality of the work, but that the page is not easy to find on search engines. Getting the pages found is known as site optimisation or web marketing.

Making a Website Search Friendly

Beginners mistakes in website marketing can cost the webmaster lost Adsense revenue, which could amount to a lot over the long run. So what can the webmaster do to put this right? The answer simply rests upon effective use of keywords and phrases within the webpage. This will enhance search engine optimisation of the website, or SEO for short.

Search Engine Optimisation Tips on How Not to Use Keywords

Of course, every webmaster should be aware of the Google Adwords Search Tool which offers countless options of keywords actually used by web searchers. Strategic selection of keywording and phrases can be dotted around the body text in the webpage to attract more page views and higher paying ads.

When researching for which keywords to use in the text of the webpage, the following must be avoided for guaranteed SEO:

• Avoid broad based terms that could pertain to many things, such as “Where to go on holidays.”
• Avoid vague terms such as “great places to stay in Florida.”
• Never use meaningless phrases containing words and/or phrases such as, “wicked places to stay,” or “wow recipes.”
• Never allow the keywords and phrases to become obtrusive or repetitive within the text. They should fit within the wording without the reader realising they are there.
• Never use too many keywords and phrases within a webpage. This is known as “keyword stuffing” and could detrimentally affect the performance of the webpage.
• Lack of keywords and phrases within a site, equally could relegate it to invisibility
• Duplicating the content on another webpage will detrimentally affect the searchability of both pages.
• Hiding text on the page by using the same colour font as the page background is frowned upon by Google and will not help the webpage’s ranking.

Search Engine Strategies

Badly written content and sloppy design will not attract repeat visitors and will in fact cause visitors to click straight out and never visit again. The following should be adressed

• Webpages with lengthy loading times due to dynamic graphics could put off the visitor. A few seconds could feel like a lifetime within Googleverse’s timeframe.
• Think like the visitor. See how the website formats on different browsers. Are the colours too jazzy, is the text easy to read, does the page look cluttered, are there typos all over the place, is it easy to navigate? Any of these issues is likely to deter the visitor from reading the content and therefore to click on anything.

Site Identity when Marketing a Website

The site must have a strong identity with accompanying strong keywords. It must also be targeted towards a specific audience. Is it for instance selling a product, imparting information, what is the service offered? A good idea is to imagine visiting the site as the customer, or better still, ask a volunteer to do so and give impartial feedback.

What are Meta Tags?

Meta data are a list of keywords assigned to each webpage to give it an identity that makes it easier for Google bots to tag the webpage and therefore index it. The keywords and key phrases are placed into the meta tags bar, separated by a comma. It is a good idea to use meta tags on every page of the site.

Mistakes to Avoid in SEO When Marketing a Website

Quality webpages risk remaining invisible if the webmaster is unaware of how to use keywords and phrases within the text. Beginner’s mistakes with the selection and placement of keywords and phrases must be avoided or it could cost the webmaster revenue in the long run. Using Google’s Adwords search tool is an invaluable resource for webmasters hoping to optimise their websites.